The WSJ asked, amongst other things, where are your dual-core & LTE smartphones? This is an area in which SE remains far behind the Android competition. His reply was that “we are quite careful throwing ourselves into new technology, simply because there is no guarantee that consumers will buy, just because we develop it.”
I think the Sony Ericsson's market share is about 5% or bit in global. Everybody knows Sony Ericsson always has to fight with one's back to the wall. So they should keep a spirit of challenge in their mind,right? His soft stand toward development shocks me! It seems he absconds from difficulty.
What he wanted to say is that Sony Ericsson will follow a global trend which has been spawned by another competitors so far and in the future. In that sense we never expect a something surprise from Sony Ericsson. Bullshit!
He also dismissed seeing a Windows Phone from Sony Ericsson anytime soon. “I wouldn’t feel comfortable investing in a platform that isn’t as good as the one that we currently use,” said Nordberg although he remained “curious” about the platform.
It seems he intends to keep Windows Phone out of Sony Ericsson's strategy, in spite of unknowing how it is and how it proceeds. Before he rejected the request from google to make Nexus. I don't think that he is good at planning ahead.
Xperia Blog warns Sony Ericsson with the following comment,
Despite fears over a weaker global economy, Nordberg dismissed that Sony Ericsson was “heading towards catastrophe“, although he was concerned about consumers delaying phone purchases as it would have a big impact on quarterly sales numbers. Sony Ericsson is due to report Q3 results on 14 October 2011.
Before 24/7 Wall St. forecasted that Sony Ericsson will disappear in 2012.
24/7 Wall St. Ten Brands That Will Disappear In 2012
This old man may put Sony Ericsson out of business.
Of course I don't hope such a thing.